Family Holiday Favourites
The restful and soothing nature of this recording creates and inviting ambiance to let the music wash over you, to enjoy a time of peace and refreshment in the midst of what can be the busiest time of the year.

Title: Family Holiday Favourites
Item No.: WWMD 1420

Track Listing:
1. Angels From The Realm Of Glory
2. Away In A Manger
3. Christmas Light
4. Coventry Carol
5. Greensleeves
6. Joy To The World
7. O Come All Ye Faithful
8. O Come O Come Immanuel
9. O Holy Night
10. O Tannanbaum
11. On Christmas Night
12. I Saw Three Ships
13. In The Bleak Mid-Winter
14. It Came Upon A Midnight Clear
15. See Amid The Winter's Snow
16. Silent Night
17. The First Noel
18. The Holly And The Ivy
19. What Child Is This
20. While Shepherds Watched

Music Style: Instrumental


Overview:

Purpose:
To create a gift package of music that is the gift of choice for Christmas 2002.

Concept:
1) Instrumental CD of Christmas favorites.
2) Music and Packaging that promotes the nostalgia of a family Christmas.

Instrumental versions of favourite Christmas songs that reflect the joy and peace of the season. The featured lead instruments are acoustic guitar, piano, and flute, with orchestral style background and light rhythm section.

The restful and soothing nature of this recording creates and inviting ambiance that invites the listener to unwind and relax, to let the music wash over them, to enjoy a time of peace and refreshment in the midst of what can be the busiest time of the year.

"We all have deadlines to meet - sometimes the busyness of the season overshadows the joy and meaning of this special time of year. Sometimes you just want a quiet time to catch up - refresh yourself. Here is another Christmas album - you think, "who needs it?" Then you hear the soft gentle sounds of your favourite Christmas songs gently massaging a tired heart and mind. Songs you have come to know and love bring back warm memories and thoughts. Christmas? Yes it is still a time of joy."

WHY AN INSTRUMENTAL RECORDING?
1) More universally accepted and is a growing genre
2) Soft instrumental music creates an ambiance and a comfortable environment

Interesting Facts
The 45+ demographic now accounts for 24.7% of music sales, (RIAA 1999 report released June 2000 report.) This is compared to 9% of sales 10 years ago.

The 40-44 age bracket jumped from a meager 4.8% market share in 1987 to 9.3% in 1999 (40 Plus age group is 34% of music sales) (Recording Industry Association Of America Report {RIAA} June 2000))

Estimated number of hours per day Americans spend listening to music - 3.35 Hours

Percentage of Americans who always or sometimes listen to music to relieve stress - 75 Percent
(Soundata)

As The Pace Of Life Gets Busier - This Style Of Music Becomes More Popular

Where Are People Spending Their Money?
Music Buying Breakout: Birthdays, Christmas & Chanukah are the three most popular occasions for giving the gift of music.

Percentage of music consumers that would give music as a gift:
Birthday 83%
Christmas/Chanukah 74%
Graduation 19%
Valentine's Day 19%
Father's Day 15%
Anniversary 14%
Mother's Day 14%
Religious Holidays` 9%
(Source: Sound Bits)

Conclusion: 20 Instrumental Holiday Favourites is designed to bring your customers:
- Over 50 minutes of music
- The very best songs of the season
- A style that everyone can enjoy
- Music that completes the ambience of this special season

 

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