Expressions
Music and Art Combined as Expressions of Worship
A series of albums by musicians who write and compose music as a means of worshipping God.
The hope is that the heart of God that inspired these offerings will refresh, renew and comfort you with His peace.

Title: Cry Of His Heart
Artist: Brian Longridge
Item No.: WWMD 1350

Track Listing:
1. I’ll Never Leave You
2. Cry For The Bride
3. Pure
4. Cry Of His Heart
5. Journey To Glory
6. Song For Rebecca
7. Foreverland
8. Around The Throne
9. Yearning For You
10. Home
11. Breath Of Heaven
12. My Lover Come Away With Me

Title: First Things
Artist: Chris Mason-Battley Group / Blue Train
Item No.: WWMD 1351

Track Listing:
1. Falling Rain
2. The Peacock
3. Mr. Raven
4. First Things
5. Travel By Night
6. Behind Your Eyes
7. Farewell To A Friend
8. In Essence
9. Nine
10. In A Sentimental Mood

Title: Inner Peace
Artist: Johan Heystek
Item No.: WWMD 1352

Track Listing:
1. I Give You My Word
2. Gentle Rain
3. The Last Supper
4. Alone
5. Wings Of The Wind
6. Inner Peace
7. Enfold Me
8. No Other God
9. Solo
10. Rejoice

Music Style: Instrumental


Overview:

A Heart In Worship - A Musical Offering To God
A series of albums by musicians who write and compose music as a means of worshipping God. Albums that have been nurtured over time and reflect the heart of the musician as he/she offers this personal expression of worship. The vision for the creation of this series is that the heart of God that inspired these offerings of worship will refresh, renew and comfort your heart and bring you His peace. The breathtaking photography expresses another heart. The heart of a photographer who never fails to be overwhelmed by the beauty of God unfolding before him and then captured through the lens of his camera. As you listen to these albums allow the music to wash over you and create an atmosphere of peace that completes the ambiance of your surroundings.

Expressions - music and art combined as an expression of worship.

These albums that have been nurtured over time and reflect the heart of the musician as he/she offers this personal expression of worship. A high priced instrumental series that offers an alternative to New Age/World Music product. Music that has a viable message and expression in the Christian marketplace.

According To Futurist Faith Popcorn:
"One of the biggest emerging trends is 'Anchoring' - this is the next step beyond cocooning. It's a spiritual thing. The trend is clear, you see it in the movies Prince of Egypt, City of Angels, The Apostleand books, Chicken Soup For the Soul, even music with Madonna's Ray of Light album which swept the MTV awards with yoga, cabal, and Hindu themes. The Dalai Lama is everywhere; people getting henna tattoos and bindi dots on their foreheads…I tell my Fortune 500 companies that their products and services must cater to consumers who are hibernating in deep, armored cocoons." The idea of the Expressions series is to cater to this, create music that completes the ambiance of a warm safe nurtured environment. The results of cocooning are even seen in the church today - many families spend Sunday morning at church and Sunday evening at home - a close knit togetherness with family only. This change is happening across America. Even ten years ago many families used to go to both morning and evening services, now many churches are canceling the Sunday evening service.

The 45+ demographic now accounts for 24.7% of music sales, (RIAA 1999 report released June 2000 report,) This is compared to 9% of sales 10 years ago.

The 40 - 44 age bracket jumped from a meager 4.8% market share in 1987 to 9.3% in 1999.
(40 Plus age group is 34% of music sales) (Recording Industry Association Of America Report {RIAA} June 2000)

Percentage of Americans who always or sometimes listen to music to relieve stress 75 Percent (Soundata)

Series Launch: Initial release of three titles plus a sampler. Two further titles to release within 6 months. A further album is ready for release, an ensemble of Christian musicians from the top orchestra's around the world. We bring God inspired music from around the world to the home with these global recordings, Christmas related titles are also ready for release. For Christmas we would release a compilation CD that is available only with the purchase of any of the Expressions albums.

Packaging:
We have the first five releases ready to roll out including a video of one of the songs on the South African album. The correct artwork showing a high end, top quality packaging is critical to this series and will determine its success or failure.

Value: Multiple market base. This series will work in:
- CBA
- Mainstream
- All special market avenues
- Continuity program
- Gift Market

The Expressions series has the a very strong potential to gain market share & in store positioning because it has:
- A global perspective
- The heart of the artist shared in both the music and packaging
- Outstanding artwork - combining art (photography) and music
- A high-end series focus
- High perceived value

 

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